Mobile Glossary | Mobile Applications Glossary - Glossary for Mobile Apps Development
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Mobile Terminology

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  • Alerts A type of communication, which converts instant, important information
  • Adjustable Text Size The ability to adjust the size of text displayed on the screen.
  • Airtime Time spent communicating using a mobile phone. The time is tracked by wireless carriers (service providers) to determine billing charges. Usage includes sending or receiving calls and other wireless transmission such as faxes, e-mail or data files. Most carriers charge for a whole minute even if only part of a minute is used.
  • Android A smartphone operating system (OS) and software platform created by Google. Android is based on Linux.
  • API (Application Programming Interface) A documented set of commands that software developers can use to access specific functionality of the underlying operating system (OS) or hardware device.
  • App (Application) App is short for application, and, in the context of phones, refers to a software program. An app is a distinct unit of software that provides specific functionality. Phones may come with some apps built-in, and may allow others to be downloaded and installed by the user. Some apps are free, while others may cost money. Modern smartphones have an app store to help find new apps to install.
  • Asynchronous A way to send information at non-regular intervals, as-needed. The alternative is Synchronous communication, where information is sent continuously and synchronized with a time signal.
  • Avatar A graphic image that represents a person. Animated avatars use far less bandwidth than streaming video, saving money on data charges.
  • Bluetooth Bluetooth is a short-range wireless technology used to create PANs (Personal Area Networks) among your devices, and with other nearby devices.
  • Browser In wireless phones, built-in software that allows the user to access special Internet sites using their phone. While nearly all browsers in phones can view sites made especially for phones, only some can also display "full" web sites.
  • Byte A sequence of adjacent bits (usually 8) considered as a unit. A bit is a binary unit - a "1" or a "0". In a simple file format such as plain text, one byte traditionally represents a single character, such as a letter or number.
  • Bar Code A representation of data, which is readable by any Smart phone with the right software, downloaded
  • Cache In cell phones and networks, a cache usually refers to a memory storage area in the phone or network that stores copies of information that is likely to be needed in the near future, so it can be accessed faster. For example, when you visit a web page on your phone, a copy of the page may be stored in the phone's cache memory. Then if that page is requested again, it can instantly be displayed from the cache, instead of waiting for the page to download from the Internet again.
  • Calculator Most in-phone calculators only perform simple math, such as addition, subtraction, multiplication, and division. Some also include special- purpose tools such as tip calculators or currency converters.
  • Carrier Wireless carriers, also called service providers or operators, are the companies that operate the wireless networks and sell use of those networks (the service). The network consists of antennas linked to base stations (commonly called "towers"), and infrastructure linking them. The service is simply allowing customers to access the network, typically billed by the minute.
  • Cross-platform Cross platform Refers to developing software for, or running software on, more than one type of platform while maintaining identical results
  • Documentation The coding you need to integrate our API gateway
  • Delivery Report A report provided by the network used to send the message to inform of its delivery status
  • Dedicated Inbound Number A virtual mobile number, which is used only by you
  • Email to SMS Configure your email account with Messenger and send emails that we will convert to text messages for you
  • Free Text Short Code A five-digit text number, which is completely free of charge for the sender. You cover the cost with 2 credits per message.
  • Gateway The entrance to our Messenger platform
  • GPS / Location GPS (Global Positioning System) is a global satellite-based system for determining precise location on Earth. In a phone, this will allow operators to immediately receive your location when you call the emergency number (911 or 112).
  • Handset A mobile phone or device. One is not required to use the Text local services. Outbound messages are sent to handsets.
  • Hybrid Apps Apps that wrap a mobile web interface inside a native container
  • HTML Hypertext Markup Language, a standardized system for tagging text files to achieve font, color, graphic, and hyperlink effects on World Wide Web pages.
  • HTML 5 HTML5 is a W3C specification that defines the fifth major revision of the Hypertext Markup Language (HTML).
  • In-App Purchases In-App Purchases is a way for developers to earn extra income & a way for users to purchase new services, features all with in the mobile application.
  • iTunes iTunes is a proprietary digital media player application, used for playing and organizing digital music and video files on Apple's iPod and iPhone lines, as well as the iPad.
  • iPhone Apple's smartphone device
  • iOS iOS is Apple's mobile operating system
  • Junk Unsolicited communications
  • Keyword A dedicated word to your account that you hold on one of our shared numbers. All messages sent to a shared number need to start with a keyword so our system knows which account to direct the message too
  • KPI Key Performance Indicator
  • Language API different scripts per language
  • Location Based Services Mobile marketing directed to people based on their current location
  • Mobile Web Page/ Site An online page or website that is optimized for mobile browsing
  • Mobile App An application written and supported on mobile devices
  • Messenger The online Text local service that can be logged into from any internet enabled PC, laptop, Mac or tablet
  • Mobile Browser Mobile browser is a web browser designed to be accessed by mobile devices & optimized to display web content effectively for small screens
  • Mobile Development Mobile development is the process by which application software is developed for small low-power handheld devices such as personal digital assistants, enterprise digital assistants or mobile phones.
  • Mobile Surveys Surveys or Forms that are optimized for the smaller screens of mobile devices, but still contain a rich set of features.
  • MOW Mobile Optimized Websites
  • Native App An application written for a certain mobile operating system
  • NFC Near Field Communication. Some mobiles can now be placed near to chip and pin machines to make a payment
  • Network Operator The company to which your mobile device connects to, such as o2, Vodafone, Orange and T-Mobile
  • Opt-In, opt-out The name given to differentiate whether a mobile number has given permission to text them, or if they have chosen to not receive your messages anymore.
  • Premium SMS SMS messaging which bills the user a set amount. Text local does not offer this service.
  • Packet Data A method of transferring data by breaking it up into small chunks called packets.
  • Push "Push" is a general term that refers to technologies that allow a central system (such as the mobile phone network) to send ("push") information spontaneously and quickly to an end-user (perhaps via their mobile device), without action on the part of the user or mobile device.
  • QR Code A quick response code that is a square patterned representation of data, which is readable by any Smart phone with the right software, downloaded
  • Reporting Networks provide reports for SMS & MMS messages delivered, undelivered and invalid
  • ROI Return on Investment. A way to measure the results of a campaign
  • SDK A software development kit (SDK or "devkit") is typically a set of development tools that allows for the creation of applications for a certain software package, software framework, hardware platform, computer system, video game console, operating system, or similar platform.
  • Social Connect A function built into Messenger that pushes outbound SMS to your social networks
  • Smart Phone Internet ready mobile phones that can do a lot more than call and send SMS
  • Subscription Agreeing to receive on-going mobile communications from one certain company
  • Spam Unsolicited communications
  • Short Links A tool in Messenger that creates shorter web links to use up less character
  • Ticketing Images, which can be sent to mobile handsets to be scanned upon, redeem
  • Upload Inputting your mobile phone data into your contact base on Messenger via an excel sheet
  • URL Uniform Resource Locator
  • UI (User Interface) User Interface is the software front for interacting with the technical features of a mobile phone, websites.
  • Universal App A universal app that has the capability to run on Smartphone, Tablets, iPod, iPad
  • VoIP/ Voice Activation/Voice Recognition The translation of spoken words into text.
  • VoIP(Voice over Internet Protocol) Any technology for transmitting voice, such as ordinary telephone calls, over packet-switched data networks, such as the Internet. Also
  • Wi-Fi Wireless local area network allow wireless access to the internet. Needed to send/receive MMS or view Mobile Web Pages
  • WLAN WLAN, which stands for Wireless Local Area Network, is when a mobile user connects to a local area network via a wireless connection.
  • xHTML eXtensible HyperText Markup Language A newer version of the HTML markup language (code) used to create Internet web pages.
  • XML Extensible mark-up language

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